Universities Are Paying Instagram Influencers To Promote Colleges They Didn’t Attend

Instagram Influencers promote colleges they didn't attend

By John Vibes / Truth Theory

Universities in the UK are reportedly paying Instagram influencers to advertise for their schools even if they have never been enrolled there. Earlier this week, model and influencer Ambar Driscoll came under fire after promoting the University of Hull, even though she went to school at the University of Exeter, which is on the other end of the country.

There was an instant backlash from Driscoll’s followers, who believed that promoting a school for money was unethical, especially if they hadn’t gone there themselves. An influencer promoting a school that they did not attend is seen as much worse than them promoting a product that they don’t personally use, because choice of education is such an important and life-changing product, and the experience can be very negative for someone who picks a place that they arent suited for.

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However, this is nothing new, universities have been inceasingly using related podcasts and influencers to advertise their schools. The popular YouTube channel EduTube, which hosts content about university life, for example, is one of many places that colleges reach out to potential students. Blogger and influencer Grace Bee has also admitted to getting paid to promote Anglia Ruskin University even though she didn’t attend, but she says that her conscience is clear because she thoroughly researched the school before agreeing to deal.

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#ad As someone who spends their time taking photographs for instagram, it’s probably no surprise to hear that I’m a photography graduate. I actually signed up for my photography course at the ripe old age of 21 after so many years of believing further education wasn’t for me. But I left my comfort zone and threw myself back into learning because I didn’t want to leave it too late to earn the qualification I so desperately wanted. I guess its never too late to learn something new but theres no time like the present, right? If you think you’ve left it too late to apply for your dream course, don’t panic! There’s still time to apply to @angliaruskin through clearing. #angliaruskin #aruproud #goingtoaru

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“For me personally, it was a business transaction. However I’m quite picky with the brands I work with and I would never promote a brand I didn’t believe in. Although I didn’t study at Anglia Ruskin, I think my time in further education was really formative so I was more than happy to promote it to my followers,” Grace told Vice News.

“I won’t promote anything I don’t have a genuine connection or belief in,” she added.

Model and content creator, Aliyah Rahal, who has over 56,000 followers on Instagram, also took the deal to promote Anglia Ruskin University.

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#ad 💫 The best is yet to come💫 Look at the sparkle in my eyes. Freshly graduated with a degree in Social Work and Social Policy, on the beginning of a journey to save the world. Little did I know what an adventure it would really be! I had known from a child I wanted to help people. I was always getting my nose stuck into other peoples business, and trying to right the wrongs of the world. So when it came to picking university course options I knew exactly what I wanted to study. There have been highs and lows, and everything in between, but it’s a journey I’d do again and again and maybe even again. My university studies not only prepared me for my career as a social worker but took me around the world and back again. I always knew what I wanted to do, but have you thought about your options? Head over and check out what @angliaruskin have to offer, I’ll pop a link in my bio. Who knows it may just be the next step to the rest of your amazing life! #angliaruskin #goingtoaru #aruproud

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