Bol Foods, a London-based natural food company have announced that they will be 100% plant-based by this summer. “I had my cowspiracy epiphany and it was one of the amazing moments of my life. I learned some pretty scary stuff about the food choices we make,” said Bol foods chief, Paul Brown.
“Over the past few years we have become increasingly aware of the responsibility that we have to change the way we eat for both our health and the well-being of the planet and we want to make it easy for people to eat less meat and more plants.”
The company made a bold decision to drop meat and fish products in 2017 and it slashed their revenue by 50%. “From a personal perspective I had a huge moral dilemma, I knew it was the right thing to do but going out of business was absolutely not what I wanted to happen” Brown explains. Despite the huge setback, Bol continued to develop nutritional plant-based recipes and within a year their revenue tripled. They now sell a range of Super Soups, Salad Jars and Veg Pots that are packed full of fibre and designed to give you a protein boost. “The decision to drop meat and fish is the best decision we have ever made. We now have a business that is so much more grounded in ethical values and principles that we believe in,” said Brown. Their next mission? To ditch dairy products by the summer.