The clothing brand Patagonia has placed the message “vote the a**holes out” into the tags of its Regenerative Organic Stand-Up Shorts. A company spokesperson says that the message is about politicians who support policies that are bad for the environment.
Corley Kenna, a Patagonia spokesperson, told CNN Business that, “We have been standing up to climate deniers for almost as long as we’ve been making those shorts,” adding that Patagonia CEO Yvon Chouinard has been saying “vote the a**holes out” for several years.
“It refers to politicians from any party who deny or disregard the climate crisis and ignore science,” Kenna said.
Brad Wieners, Patagonia’s director of copy, announced on Twitter that the company is teaming up with BallotReady to encourage people to vote.
“We need to elect climate leaders. The 2020 US Senate races will have a significant, long-lasting impact on the strength of our nation’s climate policies and the existence of our wild places,” Wieners said.
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For the past few years, the company has decided to close its headquarters, distribution center, and stores across the country on Election Day and they will continue that tradition this November.
Patagonia has been known to put their money into the causes they care about. When the company received a $10 million tax cut in 2018, it donated the money to a variety of different environmental groups.
In 2017, Patagonia sued the United States Government and President Donald Trump for his proclamations of reducing the Bears Ears National Monument by 85% and the Grand Staircase-Escalante National Monument by almost 50%.
Patagonia gives 1% of its total sales to environmental groups, through One Percent for the Planet, an organization of which Yvon Chouinard was a founding member. In 2016, Patagonia pledged to contribute 100% of sales from Black Friday to environmental organizations.
In July 2020, Patagonia suspended its advertising on Facebook and Instagram in response to a boycott movement against the popular social media platform.
Image Credit: Patagonia