Italian Fashion Giant Prada Has Finally Banned Kangaroo Leather

By Mayukh Saha / Truth Theory

The Italian fashion house of Prada has decided to ban kangaroo leather for all their products. This news was confirmed to LAV, an animal rights group, by the Prada Group that they will not indulge in purchasing any kangaroo skin and let them survive in the wild.

Kangaroo leather has been banned by some of the major fashion labels like Chanel, Versace, Paul Smith, and even Victoria Beckham. Now the Prada Group joins them – a group that includes Miu Miu, Car Shoe, Church’s, and obviously Prada.

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What is K-Leather?

According to PETA UK, each year around 2.3 million kangaroos are killed to get their leather. The horrible process of procuring this leather is that the animals first receive a shot. The injured kangaroos are then either hit sharply on their heads or just decapitated in order to “destroy the brain”. And when a mother kangaroo is shot, the orphaned joeys are not left behind, they also add to the body count.

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The decapitated kangaroos have their skin ripped out and prepared for export. The accessories made from kangaroo leather receive the label of “k-leather”. And this slaughter is government-sanctioned in Australia.

Image: Lyst

Graphic photos had surfaced of charred kangaroos and their habitats being ravaged during the recent bushfires that destroyed Australia. This further fueled the anger towards killing the few kangaroos left in the wild now. 

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Prada beyond kangaroo leather

PETA, in their report, urges Prada and all such brands to ban the use of all exotic leather for their products. While they acknowledge the good this decision of banning kangaroo leather will bring, they are also wary of how thousands of other exotic animals are still being butchered for their skin. Many PETA affiliates have released exposés of the exotic skin industry. They claim that crocodiles have been in dark sheds inside fetid water. The necks are hacked to shove metal rods into their heads to scramble their brains. As if that was not violent enough, this process is often carried out while the animals are fully conscious, claims PETA.

Even ostriches as young as one-year-olds are taken to abattoirs where they are put upside down in stunners. Their throats are slit and the feathers are plucked. Snakes too are often skinned alive. The animals are just nailed to a tree and cut open from end to end.

If you want to urge Prada to go beyond kangaroo leather and ban all other exotic skins they use, you can click on this PETA link.

Image Credit:  Natalia Golovina & Lyst