Each day, more people choose to supplement with CBD. This is likely because the component of the cannabis plant (which is non-psychoactive, unlike THC) has been proven to benefit a variety of ailments — from cancer to Alzheimer’s. The problem is, CBD remains illegal in many states and countries. As a result, the use of it still holds a stigma.
The public’s perception of cannabis is rapidly changing, however. This was made evident when last week, the burger chain Carl’s Jr announced that it will be celebrating 4/20 (or the “stoner’s holiday”) by debuting a CBD-infused burger.
According to The Independent, the Rocky Mountain High: CheeseBurger Delight (CBD) features two 100 percent charbroiled beef patties, pickled jalapeños, pepper jack cheese and Crisscut fries. Reportedly, it will be topped with a special hemp-based CBD oil-infused version of Carl’s Jr signature Santa Fe Sauce.
The special will only be available at one location in Denver, Colorado. Furthermore, it will only last the day of 4/20. However, cannabis enthusiasts can visit the Carl’s Jr restaurant located at 4050 Colorado Blvd in Denver, Colorado and purchase the special for just $4.20. If it turns out to be a hit, Carl’s Jr might make it a permanent menu item.
To create the CBD sauce, the chain partnered with the local Colorado company Bluebird Botanicals for its hemp-derived oil. Consuming CBD does not result in a change to mood or perception. Its most notable benefits are relaxation and pain-relief.
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“From our early introduction into plant-based options to bringing the rare indulgence of truffles to our menu with the new Bacon Truffle Angus Burger, our customers have come to expect innovative and unique menu offerings, and we’re thrilled to be the first quick service restaurant to be testing CBD infused options,” said Patty Trevino, senior vice president of brand marketing at Carl’s Jr.
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IMAGE CREDIT: Carl’s Jr.