McDonald’s Lets Internet Create New Burger, Instantly Regrets It

McDonalds New Zealand celebrated the launch of their in-store interactive touch screen displays with an online contest allowing people to build and name their own burgers. The named burgers could be submitted online then go up for a vote where the most popular wins. A QR code could also be generated which would allow you to have your burger made in any McDonalds store. Great idea, right? Well, maybe not…

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When McDonalds New Zealand put this idea together, they had visions of streams of people flocking online to put their name to a burger. What they did not account for however, was the fact that events in the ‘crowd naming’ world online have not always gone to plan.

Initial submissions seemed to be legitimate, but once the word spread, the mass of online trolls and tricksters showed up…

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The recent Boaty McBoatface farce should have raised a few eyebrows at McDonalds HQ while they were planning their burger naming campaign. Boaty McBoatface doesn’t only share its Gaelic naming convention with McDonalds, but also shows that using the internet as a public facing platform to name anything, usually leads to the same result: A badly named Egg McMuffin on the faces of those who thought it a great idea.

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Not only were the names crude, offensive and occasionally downright hilarious, but many of the burgers were unable to be accurately reproduced in the McDonalds kitchen to look like the item created on screen. Here are more screenshots of the inaptly named burgers which had submissions from all over the world. If trending on Twitter was the goal, someone at McDonalds should be given a medal.

McDonalds pulled the plug on the competition after numerous racist, sexist and other inappropriate sandwich names were submitted.


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