KFC is the latest food chain to join the bandwagon of meatless meat. On August 26th, this fast-food chain announced its plans of launching ‘Beyond Fried Chicken’ with the help of Beyond Meat. This effort of using plant-based “chicken” has been launched at only one KFC outlet in Atlanta for the time being. Only if they get a positive response from the customers, will they consider testing in other locations?
Also read: Harvard Study: Re
In May, KFC’s US business president Kevin Hochman had said that the company was in talks with companies dealing in plant-based “meat”. This is due to the growing demand for alternative meat in the food industry now. He admits that even 6 months back, they would not consider such an option but when the customers demand, companies must supply.
Over 5000 people have downloaded our free ebook “Growth Hacking Tips And Rituals For Optimal Living” CLICK HERE to get your free copy now
While Beyond Meat and Impossible Foods are garnering a lot of attention, their longevity is yet to be tested. Hochman agrees that if this new substitute holds its ground, KFC will be ready to launch it nationwide. A vegetarian fried “chicken” is already in the testing period in various outlets in the UK.
Not only KFC, but Beyond Meat is also collaborating with Subway, Del Taco, and Dunkin’ chains. Beyond Meat’s CEO E. Brown says that while the super-rich has access to alternative meat, Beyond Meat is more interested in bringing the revolution to the plates of the common man.