Amidst the global spotlight on the impact of our plastic consumption, it’s encouraging to hear major companies adopting new techniques and practices to help towards a more sustainable future.
This week, Lego was one of those companies, after announcing their plans to begin selling their first lego pieces made from plant-based plastic later this year. The initial new process, sourced from sugar cane, has so far produced toy leaves, bushes and trees, forming part of the new range of Lego botanical pieces, according to the 85-year-old Danish toymaker.
These new pieces, which are part of Lego’s commitment “to use more sustainable materials in its core products and packaging by 2030” should be on sale in the box-sets and mini-figures later this year. The new lego is made from a soft, durable and flexible plastic that can now be made with ethanol extracted from sugar cane material, instead of their current fossil-fuel based raw materials. The bio-plastic can be recycled, although not 100% biodegradable, and claims to be just as durable as the original pieces.
Tim Brooks, vice-president of environmental responsibility at the Lego Group, told the Guardian, “At Lego we want to make a positive impact on the world around us, and are working hard to make great play products for children using sustainable materials. This is a great first step in our ambitious commitment of making all Lego bricks using sustainable materials.”
As well as joining forces with WWF to support and build demand for sustainably sourced plastic, it’s also set a target to reach zero waste in operations by 2030.
I’m Jess Murray, wildlife conservationist, photographer and writer. Follow my Facebook page and Instagram account to be part of the journey. I like to document the natural world and create awareness through my writing so that your future can be sustainable and positive.
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