To combat unrealistic body standards in the media, a new French law will soon require photographers to disclose whether or not the model’s weight has been altered post-production. In preparation of this change, Getty Images has decided to change the submission terms for its service and iStock.
The new terms go into effect on October 7, 2017, and stipulate that any creative stills that depict “models whose body shapes have been retouched to make them look thinner or larger,” will be a breach of their submission requirements. As DesignTaxi points out, this is a clear sign France’s law is having global repercussions.
A spokesperson for Getty Images told BuzzFeed: “As a leader in visual communications, Getty Images upholds the responsibility to ensure accurate and authentic visual representation. Our perceptions of what is possible are often shaped by what we see: positive imagery can have direct impact on fighting stereotypes, creating tolerance, and empowering communities to feel represented in society. That’s why over the last several years, Getty Images has made a concerted effort to change the way women and other marginalized communities are represented in media and advertising.”
In France, magazines that feature retouched or photoshopped images will face a fine of €37,500 ($45,000). Basic retouching is allowed — including making “a change of hair color, nose shape, retouching of skin, or blemishes.” However, altering a model’s weight will not be tolerated. It is not yet clear what will happen to contributors who have already submitted work featuring photoshopped models to Getty Images.
The lack of body positivity media is a big issue in the modern world. In most first-world nations, rates of depression and eating disorders are on the rise. When the average person compares themselves to airbrushed, photoshopped models on screen and in magazines, they are more likely to feel poorly about themselves. It is because of this France became the first nation in the world to prohibit photoshopped models in publications, as well as size 0 models from walking the runway. With luck, other countries will follow France’s progressive lead.
I am Luke Miller, content manager at Truth Theory and creator of Potential For Change. I like to blend psychology and spirituality to help you create more happiness in your life.Grab a copy of my free 33 Page Illustrated eBook- Psychology Meets Spirituality- Secrets To A Supercharged Life You Control Here