The Olympics are as much about money as they are about sports. Between broadcasting rights, merchandising, sponsorships and construction of the Olympic venues themselves, there’s a lot of money to be made. In the case of Russia’s Winter Olympics in Sochi, there’s more money to be made than ever before, especially if you’re a friend of President Putin.
The 2014 Winter Games have cost Russia about $50 billion, making them the most expensive in history. Corruption watchdogs say it’s ordinary Russians who will end up footing the bill for this excess, not private investors as Putin has suggested.